Tom, J. E.
Department of Business Administration, Faculty of Administration and Management, Rivers State University, Nkpolu-Oroworukwo, Port Harcourt, Nigeria
ABSTRACT
This study examined the relationship between job redesign and innovativeness of traditional craft outfit in Uyo, Akwa-Ibom State. The objective of the study was to determine the relationship between job redesign and measures of innovativeness (adaptability, resource acquisition, survival) of traditional craft outfit in Uyo, Akwa-Ibom State. The study adopted a cross-sectional survey research design. The population of the study comprised of 261 respondents in all admin section of Traditional Craft Outfits, 2025. The sample size for the study was 150 respondents, derived using Taro Yamane Formular of sampling. Data for the study was generated through primary/secondary sources. The main data collection instrument for this study was a structured questionnaire. To ensure the validity of the instruments for this study, the content and face validity was adopted in ascertaining the extent to which the instrument can be said to be accurate and precise in the measurement of the variables under investigation. The reliability for the study was determined using the Cronbach alpha coefficient. The bivariate analysis was carried out using Spearman Rank Order Correlation coefficient. The findings revealed amongst others that there is a positive and significant relationship between job redesign and measures of innovativeness (adaptability, resource acquisition, survival) of traditional craft outfit in Uyo, Akwa-Ibom State. Based on the findings, it was recommended that the strategy managers consider identification and application of those limited performance areas which help them achieve competitive advantage and achieve their goals. They should not only identify and apply those cost drivers, but should continuously monitor the values chain processes and built more on economies of scale.
Keywords: Job redesign, innovativeness, adaptability, resource acquisition, survival