STRUCTURAL IMPLEMENTATION AND BUSINESS SUCCESS IN REAL ESTATE FIRMS IN SOUTH-SOUTH REGION OF NIGERIA

Essien, S. U.

Department of Business Administration, Faculty of Administration and Management,

Rivers State University, Nkpolu-Oroworukwo, Port Harcourt, Nigeria

and

Hamilton, D. I.

Department of Business Administration, Faculty of Administration and Management,

Rivers State University, Nkpolu-Oroworukwo, Port Harcourt, Nigeria

ABSTRACT

This study examined the relationship between structural implementation and business success in real estate firms in South-South region of Nigeria.  The study was guided by four research questions and four research hypotheses.  The study adopted a cross-sectional correlational survey design with a population of 220 real estate firms in South-South region of Nigeria.  A sample size of 140 was drawn using Krejcie & Morgan Table on sample size determination. 140 copies of questionnaires were administered to respondents out of which 131 representing 93% were found valid for the analysis.  All items on the questionnaire had a Cronbach Alpha threshold of 0.70 and above in the reliability test.  The research questions were answered   and the hypotheses tested using Pearson Product Moment Correlation statistics and analysed using the Statistical Package for the Social Sciences.  The findings of the study revealed that there is a positive relationship between structural implementation and business success in real estate firms in South-South region of Nigeria.  The study recommended that managers of real estate firms should align organisational structure and strategy by reviewing the current organisational structure and strategy, identifying areas where the structure may be hindering strategy implementation, adjusting the structure to ensure it supports the strategy and communicating changes to employees and providing trainings as needed.

Keywords:  Structural implementation, business success, profitability, market share, customer satisfaction.