Udoukpong, K. R.
Department of Business Administration, Faculty of Administration and Management, Rivers State University, Nkpolu-Oroworukwo, Port Harcourt, Nigeria
Email: robert.udoukpong@rsu.edu.ng
Olomi, P. O.
Email:olomi.progress@ust.edu.ng
and
Gbarale, K. D.
Department of Business Administration, Faculty of Administration and Management, Rivers State University, Nkpolu-Oroworukwo, Port Harcourt, Nigeria
Email: gbarale.korsi@ust.edu.ng
ABSTRACT
This study investigated the relationship between pay rise and employee prosocial behavior, focusing on altruism, empathy, and civic virtue, within insurance companies in Rivers State, Nigeria. Using a correlational research design, data were collected through structured questionnaire distributed to employees across selected insurance firms in.Rivers State, with a population of 436 employees. The samle size of 209 employees was determined using the Taro Yamene formula. The Kendall test statistic was used to test the hypotheses raised through the use of the statistical package for social sciences, version 25. The findings indicate a significant positive correlation between pay rise and the three indicators of prosocial behaviour. Specifically, employees who received regular and fair pay increases demonstrated higher levels of altruistic actions, empathetic responses to colleagues, and active participation in organizational citizenship activities. The study concluded that pay rise serves as a critical motivator for enhancing positive workplace behaviours and recommends the adoption of transparent and equitable compensation practices to sustain employee engagement and organizational effectiveness.
Keywords: Pay rise, prosocial behaviour, altruism, empathy, civic virtue.