Abiosi, P.
Department of Business Administration, Faculty of Administration and Management, Rivers State University, Nkpolu-Oroworukwo, Port Harcourt, Nigeria.
Email: abiosipalmer09@gmail.com
Oparanma, A. O.
Department of Business Administration, Faculty of Administration and Management, Rivers State University, Nkpolu-Oroworukwo, Port Harcourt, Nigeria.
and
Wechie, I.
Department of Business Administration, Faculty of Administration and Management, Rivers State University, Nkpolu-Oroworukwo, Port Harcourt, Nigeria.
ABSTRACT
This study investigated the relationship between employee altruism and competitiveness, measured in terms of operational efficiency, innovativeness and customer satisfaction, in 3-star hotels in Port Harcourt, Nigeria. The study adopted a correlational design. With a population of 11 registered 3-star hotels, a sample of 33 managers were drawn for the study. Data were collected using structured questionnaire and analyzed using Pearson Product Moment Correlation to test the hypotheses. The study revealed that altruism significantly influences operational efficiency, innovation, and customer satisfaction among 3-star hotels in Port Harcourt. Employees who demonstrate altruistic behaviors such as selfless support for colleagues contribute to enhanced teamwork, reduced workplace conflict, and smoother service delivery. These behaviors also foster innovative practices and a positive customer experience. The study concludes that altruism is a critical driver of organizational performance in the hospitality industry. It recommends that hotel managers incorporate altruism-focused values in staff recruitment and training programs. Additionally, creating a supportive work environment can further encourage altruistic behaviors and sustain service excellence.
Keywords: Employee Altruism, Competitiveness, Operational Efficiency, Innovativeness, Customer Satisfaction
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