MANAGERIAL TRANSPARENCY AND CORPORATE IMAGE OF REGISTERED FAITH-BASED ORGANIZATIONS IN RIVERS STATE

Ebere, F. O.

Department of Business Administration, Faculty of Administration and Management, Rivers State University, Nkpolu-Oroworukwo, Port Harcourt, Nigeria.

Email: franciscaebere1@gmail.com

Oparanma, A. O.  

Department of Business Administration, Faculty of Administration and Management, Rivers State University, Nkpolu-Oroworukwo, Port Harcourt, Nigeria.

and

Wechie, I.

Department of Business Administration, Faculty of Administration and Management, Rivers State University, Nkpolu-Oroworukwo, Port Harcourt, Nigeria.

ABSTRACT

This study investigated the relationship between managerial transparency and corporate image of registered faith-based organizations in Rivers State. The study adopted a correlational survey design. The population of the study was the ten registered faith-based organizations in Rivers State. The study adopted a Census method. As an organizational level study, Chairmen and Vice Chairmen from each of the ten (10) registered faith-based organizations in Rivers State making a total of twenty respondents which serves as the population elements. As a quantitative study, data for the study was collected through questionnaire administration. Pearson’s Product Moment Correlation was used to analyze the data with the Statistical Package for Social Sciences version 27.0. The study findings revealed a strong and significant positive relationship between transparency and corporate image, particularly in terms of corporate identity and corporate reputation. This suggests that increased organizational transparency leads to enhanced perceptions of the company’s integrity, trustworthiness, and credibility. The study concludes that transparency is a critical determinant of corporate image, influencing both how organizations present themselves and how they are perceived by stakeholders. Based on the findings, it is recommended that telecommunication companies implement open communication channels and routinely disclose relevant information to foster stakeholder trust. Additionally, organizations should institutionalize transparent policies and practices across all levels of operation to strengthen both their identity and reputation in the competitive telecommunications landscape.

Keywords: Transparency, corporate image, corporate identity, corporate reputation