Owhor, G. I.
Department of Business Administration, Faculty of Administration and Management, Rivers State University, Nkpolu-Oroworukwo, Port Harcourt, Nigeria
and
Wechie, I.
Department of Business Administration, Faculty of Administration and Management, Rivers State University, Nkpolu-Oroworukwo, Port Harcourt, Nigeria
ABSTRACT
The study examined the relationship between competitive aggressiveness and performance of foods and beverage manufacturing companies in South-South Nigeria. The study adopted a cross-sectional survey research design. The population of the study comprised of 14 quoted foods and beverages manufacturing companies in south-south Nigeria. Questionnaire method of data collection was used, while the validity of research instrument was achieved through face validity by supervisor vetting and peer review by expert in the field of study. Reliability was tested using Cronbach Alpha Coefficients. The Spearman’s Rank order correlation coefficient was used to test the hypotheses with the aid of statistical package for social science version 26.0. The findings revealed that aggressiveness has a strong positive and significant relationship with performance. This study concluded that aggressiveness has a positive and significant influence on performance. The study affirmed that the evidence of aggressiveness contribute significantly towards the manifestation of measures such as market performance, and operational performance of quoted foods and beverages manufacturing companies in South-South Nigeria. It is therefore recommended that management should adopt competitive aggressive positions that hold out in the long run. Their structures and market advances through innovation and pro-activeness should not wear them out but should be sustainable and efficient. They should adopt approaches geared towards constantly seeking out superior methods of improving their services and should focus on identifying enhanced behavior of delivering their products and services.
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