Ema, A. A.
Department of Management, Faculty of Management Sciences, Rivers State University,
Port Harcourt, Nigeria
and
Ogbondah, E. H.
Department of Management, Faculty of Management Sciences, Rivers State University,
Port Harcourt, Nigeria
ABSTRACT
This study examined the relationship between cultural diversity and performance of telecommunication companies in Rivers State. The study adopted the cross-sectional research survey design. Primary data was generated through structured questionnaire. As a macro level study, the population of the study comprised of the four major mobile GSM companies (MTN, Airtel, Glo and 9-Mobile). Given that the population size is small and can be adequately covered, our study adopts a census method. Consequently, from our population, the study sample size is the same as our population while the study elements are one hundred and thirteen (113) respondents. The reliability of the instrument was achieved by the use of the Cronbach Alpha coefficient with all the items scoring above 0.70. The hypotheses were tested using the Spearman’s Rank Order Correlation Statistics. The tests were carried out at a 0.05 significance level. Findings revealed that there is a significant relationship between cultural diversity and the performance of telecommunication companies in Rivers State. Therefore, this study concludes that the adoption of cultural diversity helps in improving organizational performance of telecommunication companies in Rivers State. Hence the study recommends that telecommunication companies in Rivers State should actively promote and embrace cultural diversity within their workforce.
Keywords: Cultural diversity, organizational performance, profitability, growth and innovation.
Leave a Reply