Nwokolo, J. N.
Department of Business Administration, Faculty of Administration and Management, Rivers State University, Nkpolu-Oroworukwo, Port Harcourt, Nigeria
Email: nwokolojosiah99@gmail.com
Gabriel, J. M. O.
Department of Business Administration, Faculty of Administration and Management, Rivers State University, Nkpolu-Oroworukwo, Port Harcourt, Nigeria.
Asawo, S. P.
Department of Business Administration, Faculty of Administration and Management, Rivers State University, Nkpolu-Oroworukwo, Port Harcourt, Nigeria.
and
Wechie, I.
Department of Business Administration, Faculty of Administration and Management, Rivers State University, Nkpolu-Oroworukwo, Port Harcourt, Nigeria.
ABSTRACT
This study examined the relationship between generational beliefs and organizational innovativeness of plastics manufacturing companies in South-South, Nigeria. This research investigated how generational beliefs impact administrative, market innovativeness. A quantitative research design was adopted, utilizing a structured survey questionnaire distributed to selected plastics manufacturing firms. The population comprised the thirteen (13) operational plastics manufacturing companies in South-South, Nigeria. Specifically, the sample consisted of thirteen (13) operational plastics manufacturing companies in South-South, Nigeria. However, for data collection purposes, structured copies of the questionnaire were administered to wenty-six managerial-level employees across these firms, comprising the human resources manager, general manager, and operations manager from each company. The collected data were analyzed using Spearman’s rank-order correlation to assess the relationships among the study variables. The findings revealed a significant positive relationship between generational belief and organizational innovativeness, indicating that organizations fostering intergenerational collaboration and leveraging diverse perspectives enhance their innovation potential. It was therefore recommended that plastics manufacturing firms implement intergenerational mentorship programs, invest in technology-driven innovation, and create an inclusive corporate culture that minimizes hierarchical barriers and promotes adaptability.
Keywords: Generational beliefs, organizational innovativeness, administrative innovativeness, and market innovativeness
Leave a Reply