MARKET INNOVATION CAPABILITIES AND ORGANIZATIONAL PRODUCTIVITY OF OIL AND GAS COMPANIES IN SOUTH-SOUTH, NIGERIA

Oparanma, A. O.

Department of Management, Faculty of Management Sciences, Rivers State University,

Port Harcourt, Nigeria

Email:okachi@yahoo.com

and

Elenwo, J.

Department of Management, Faculty of Management Sciences, Rivers State University,

Port Harcourt, Nigeria

Email:joyfoundation55@gmail.com

ABSTRACT

This study investigated the relationship between Market Innovation Capabilities and Organizational Productivity of oil and gas companies in South-South, Nigeria. The study wss designed as a cross sectional survey design and adopted the structured questionnaire in its generation of data from 165 respondents of 33 oil and gas companies in South-South, Nigeria. The methodology for the study was quantitative and both descriptive and inferential statistics were utilized in the analysis of the data. Three null hypotheses (which addressed the relationship between Market Innovation Capabilities and the dimensions of Organizational Productivity: Quality Service Delivery, Output Quality and Output Quantity) were tested in the study using the Spearman’s rank order correlation coefficient at a 95% confidence interval and a 0.05 level of significance. The results revealed that Market Innovation Capabilities significantly impacts on all three Organizational Productivity measures of Quality Service Delivery, Output Quality and Output Quantity. As such all previous hypothetical statements were rejected as the findings indicated substantial levels of relationship between the variables. Based on the findings, the study therefore concluded that Market Innovation Capabilities are an essential and imperative function of the organization which enhances outcomes such as Quality Service Delivery, Output Quality and Output Quantity.

Keywords: Market Innovation Capability, Organizational Productivity, Quality Service Delivery, Output Quality, Output Quantity.