MENTORING AND EFFECTIVENESS OF FAST-MOVING CONSUMER GOODS MANUFACTURING FIRMS IN RIVERS STATE, NIGERIA

Okorohfelix, A. G.

Department of Business Administration, Faculty of Administration and Management, Rivers State University, Nkpolu-Oroworukwo, Port Harcourt, Nigeria.

Email: amarachi.okoroh@rsu.edu.ng

 Oparanma, A. O.

Department of Business Administration, Faculty of Administration and Management, Rivers State University, Nkpolu-Oroworukwo, Port Harcourt, Nigeria.

and

Wechie, I.

Department of Business Administration, Faculty of Administration and Management, Rivers State University, Nkpolu-Oroworukwo, Port Harcourt, Nigeria.

ABSTRACT

This study examined the relationship between mentoring and effectiveness of fast moving consumer goods manufacturing firms in Rivers State, Nigeria. The specific objectives of the study were to determine the relationship between the mentoring and the measures of organizational effectiveness (service quality and goal attainment.) This study was anchored on contingency theory. This study employed a cross-sectional survey research design. The population of the study was the 35 Fast Moving Consumer Goods manufacturing firms in Rivers State, Nigeria. As an organizational level study, the study was conducted as a census. Two managers were selected from each of the 35 Fast Moving Consumer Goods manufacturing firms making a total of seventy-five managers which served as the population elements. Structured questionnaire was the only source of data collection. Pearson Product Moment Correlation was used to analyze the data with the aid of Statistical Package for Social Science. Findings from the study revealed that mentoring has a significant and positive relationship with organisational effectiveness, as measured by service quality and goal attainment among fast-moving consumer goods manufacturing firms in Rivers State, Nigeria. The study concludes that mentoring is a critical driver of organisational effectiveness. By equipping employees with guidance and career support, mentoring fosters improved service delivery and facilitates the attainment of strategic goals within FMCG manufacturing firms. It is recommended among othersthat firms institutionalize comprehensive mentoring frameworks that incorporate both technical and psychological support components.

Keywords: Mentoring, Organizational Effectiveness, Service Quality, Goal Attainment.