NURTURING ORGANISATIONAL VITALITY THROUGH LEARNING ORIENTATION: INSIGHTS FROM MOBILE TELECOMMUNICATION COMPANIES IN SOUTH-SOUTH, NIGERIA

Diri, T. V.

Department of Business Administration, Faculty of Administration Management,

Rivers State University, Nkpolu Oroworukwo, Port Harcourt.

terry.diri@ust.edu.ng

 Tamunomiebi, M. D.

Department of Employment Relations and Human Resource Management, Faculty of Administration Management, Rivers State University, Nkpolu Oroworukwo, Port Harcourt.

and

Don-Baridam, L. Q.

Department of Employment Relations and Human Resource Management, Faculty of Administration Management, Rivers State University, Nkpolu Oroworukwo, Port Harcourt.

Letam.don-baridam@ust.edu.ng

ABSTRACT

This study examined the relationship between learning orientation and organisational vitality of mobile telecommunication companies in South-South, Nigeria. Learning orientation was used as a unidimensional construct while organisational vitality was measured in terms of growth, resilience and responsiveness. The study adopted the cross-sectional research survey design. Primary data was sourced using the structured questionnaire. The population for the study was the four major telecommunication companies in Nigeria. Since the population of major telecommunication companies in South-South, Nigeria was relatively small, the entire population was studied as a census and in line with the unit of analysis which is at the macro level. However, copies of the questionnaire were distributed to forty top managers and supervisors of the major telecommunication companies in South-South, Nigeria. The descriptive output on the univariate analysis of the study were conducted with the aid of Statistical Package for the Social Sciences version 26. Furthermore, the next stages of analysis involved the use of Partial Least Squares-Structural Equation Modeling for the assessment of the measurement model and structural model with the aid of SmartPLS 3.0. Findings from the data analysis showed that there was a strong and positive relationship between learning orientation and the measures of organisational vitality of mobile telecommunication companies in Nigeria. Therefore, the study therefore concludes that mobile telecommunication companies in South-South Nigeria that invest in and prioritize learning orientation tend to experience greater organizational vitality. The study therefore recommends that telecommunications companies should invest in continuous professional development programs that encourage employees to acquire new skills and knowledge.

Keywords: Growth, learning orientation, organisational vitality, resilience, responsiveness


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