Ofiks, K. C.
Department of Business Administration, Faculty of Administration and Management,
Rivers State University, Nkpolu-Oroworukwo, Port Harcourt, Nigeria
ABSTRACT
This study examines the crucial yet under-researched relationship between shareholders’ engagement and organizational vitality in South-South Nigeria’s telecommunication companies. The research was underpinned by three baseline theories: Stakeholder Theory, Resource-Based View Theory, and Virtue Ethics Theory. Using a quantitative research design, the study surveyed 96 senior managers from four major telecom companies (MTN, Airtel, Globacom, 9Mobile) across six South-South states. Data collection employed a structured 5-point Likert scale questionnaire, validated through face and content validation, with reliability confirmed via Cronbach’s alpha coefficients (>0.86). The study utilized Spearman’s rank-order correlation for hypothesis testing. Findings revealed statistically significant positive relationships between shareholders’ engagement and all vitality measures: resourcefulness (rho = 0.966, p < 0.01), responsiveness (rho = 0.959, p < 0.01), and innovativeness (rho = 0.963, p < 0.01). These results demonstrate that active shareholder engagement significantly enhances organizational vitality in Nigeria’s telecom sector. The study concludes that structured shareholder engagement strategies are essential for maintaining corporate vitality in dynamic markets. Recommendations include implementing regular shareholder communication platforms, establishing shareholder advisory committees, developing shareholder education programs, introducing performance-linked incentive systems, and adopting blockchain technology for secure shareholder voting processes. These measures can strengthen investor relations while fostering organizational resilience in Nigeria’s competitive telecommunications landscape.
Keywords: Shareholders’ engagement, vitality,, responsiveness, innovation
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