Imangs, F. E.
Department of Business Administration, Faculty of Management Sciences, Rivers, State University, Nkpolu- Oroworukwo, Port Harcourt, Nigeria
Gabriel, J. M. O
Department of Business Administration, Faculty of Management Sciences, Rivers, State University, Nkpolu- Oroworukwo, Port Harcourt, Nigeria
and
Wechie, I.
Department of Business Administration, Faculty of Management Sciences, Rivers, State University, Nkpolu- Oroworukwo, Port Harcourt, Nigeria
ABSTRACT
This study examined the relationship between strategic sensitivity and performanceof Mobile Telecommunication Companies in Nigeria. The study adopted the cross-sectional research survey design. Primary data was generated through structured questionnaire. The population of the study was the four (4) major mobile telecommunication companies MTN Nigeria Limited, Airtel Nigeria Limited, Glocom Nigeria Limited, and 9-Mobile. Since the population of four (4) mobile telecommunication companies in Nigeria was relatively small, the study adopted the entire population as a census. However, for the purpose of data gathering in this study and in line with the study unit of analysis which was at the macro level, copies of questionnaire were distributed to five senior managers of the four mobile telecommunication companies in Nigeria bringing the total number to twenty respondents. The reliability of the instrument was achieved by the use of the Cronbach Alpha coefficient with all the items scoring above 0.70. The hypotheses of this study were tested using the Spearmen’s Correlation Statistics to be computed with the aid of Statistical Package for Social Sciences for bivariate analysis. The tests were carried out at a 0.05 significance level. Findings revealed that there is a significant relationship between strategic sensitivity and corporate performanceof Mobile Telecommunication Companies in Nigeria. Therefore, this study concludes that strategic sensitivity positively enhances corporate performanceof Mobile Telecommunication Companies in Nigeria. Hence, the study recommends that Mobile telecommunication companies in Nigeria should invest in building organizational sensitivity by fostering a culture of quick decision-making, flexibility, and proactive market responsiveness.
Keywords: Strategic Sensitivity, profitability, spatial growth, market share, corporate performance
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