Douglas, F.
Department of Management, Faculty of Management Sciences, Rivers State University,
Port Harcourt, Nigeria
and
Biriowu, C. S.
Department of Management, Faculty of Management Sciences, Rivers State University,
Port Harcourt, Nigeria
ABSTRACT
This study examined the relationship between work flexibility and competitive advantage (with cost advantage, offer advantage and niche advantage as measures) of deposit money banks in Rivers State. The theoretical underpinnings for the study are derived from the resource-based theory which served as the theoretical foundations of this research. The study also adopted the use of primary data generated through the administration of structured questionnaire copies to 89 management staff of 23 deposit money banks in Rivers State. The validity test for the research instruments was carried out using the content and face validity while the reliability test was carried out using the Cronbach alpha intra-rating reliability tool with a benchmark of 0.70 adopted in assessing good reliability scores. A total of three hypotheses were tested in this research. Results from the test show that work flexibility significantly contributes toward outcomes of competitive advantage (cost advantage, offer advantage and niche advantage). It was concluded that work flexibility is integral to enhanced outcomes of competitive advantage of deposit money banks in Rivers State. Thus, it was recommended that policies are designed by the management of the deposit money banks to reinforce and emphasize on the development of work flexibility and its related features in the related organizations.
Keywords: Work flexibility, competitive advantage, resource-based theory, human resource management.
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