Obudigha, J. P.
Department of Business Administration, Faculty of Administration and Management, Rivers State University, Port Harcourt, Nigeria
and
Ude, S. C.
Department of Business Administration, Faculty of Administration and Management, Rivers State University, Port Harcourt, Nigeria
ABSTRACT
This study examined the relationship between employee virtuousness and business growth within the food and beverage industry in Port Harcourt, Rivers State. Employee virtuousness is posited to influence key business growth metrics including product offering, market share, and profitability. Utilizing a cross-sectional survey design, data were collected from a sample of food and beverage companies in Port Harcourt, with responses analyzed to determine the impact of virtuous behaviour on business growth. The findings revealed a significant positive relationship between employee virtuousness and business growth. Companies that promote a culture of ethical behaviour and provide training and recognition for virtuous conduct demonstrate enhanced product offerings, increased market share, and improved profitability. These results underscore the importance of fostering a virtuous work environment to achieve competitive advantages and sustain growth in a dynamic market. The study contributes to the understanding of how employee virtuousness can drive business success in the food and beverage sector. Recommendations are provided for companies to develop strategies that integrate ethical practices into their operations, recognize virtuous behaviour, and engage in continuous evaluation to optimize performance.
Keywords: Employee virtuousness, business growth, product offering, market share, profitability.
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